Is CSS content property SEO friendly?

Question

Is CSS content property bad from SEO point of view, do search engines really scan the words which are injected using :before and :after selectors?

Answer 1

No, search engines do not care about what you put inside your css, js, alt tags, or even meta tags (keywords) as far as "positive" rankings go.

They will however try to detect if you are injecting spam, settings h1's with hidden keywords to display:none, setting a white background on white text, etc.

So ..anything not related to pure content, url & title can work against you, but never for you (some blackhats might not agree..).

Answer 2

Just use lynx - That is how the search engines view your web site.

As to the CSS stuff it ignores it but the bits tagged as a header has a higher priority.

See this pdf for details about Google SEO.