I am setting the title field of a UIViewController
via Interface Builder/Storyboard:
Step 1
If you're looking at a Xib in Xcode's Interface Builder, take a look in the "Document Outline" panel (second panel from the left). Expand the view controller you're working with until you find an icon labelled: Navigation Item.
Step 2
If you then highlight the Navigation Item and open up the Utilities panel (the farthest on the right), and click the Attributes Inspector, you'll see where you can set the title of the view controller. This is the way to do it in Interface Builder, rather than doing it through code.