I have a render method in Backbone that goes basically like this:
render: function () { $.tmpl(this.template, attrs).appendTo(this.el); return this; },
I was able to get this to work for my jQuery plugin only by specifying the context for jQuery in the render function:
render: function () { $(this.el).html(this.template(this.model.toJSON())); $('#email1dropdown', this.el).dropdownify(); return this; },