I did experience some rude reactions from people when I stated using stuff from Modern C++ design. First, WTF comments. This was followed by 'don't try to be too smart' comments. Then, a better understanding of the ideas. And then, finally, acceptance of the ideas to the point where they are a part of the common vocabulary.
Make sure to keep multiple copies of this book handy. Ideally, buy a copy for every developer. Also, until this stuff becomes common vocabulary among the developers, cite the pattern/idiom and the relevant pages in your comments.