I upgraded to xcode 5.0 today. I then pressed play to run my project in the iOS simulator. This initially worked. Then I decided that I wanted to run the profiler. When I did th
Check that the Executable File (also known as CFBundleExecutable) in the Info.plist file is set to ${EXECUTABLE_NAME} as opposed to any hardcoded value. This will ensure that even if you change your project name or target name or scheme name, that it still works.