how to zoom in an image using jquery

Question

I was just wondering how it\'s possible to zoom in a pic using jquery,

something like this web site,

link text

when you click on the big image it\'ll zoo

Answer 1

Asos.com coded theirs from scratch, see how with Firebug: http://www.asos.com/assets/asosCom/js/libs/asos.js.utils.productpage.js