I have seen a lot of examples on the internet of chats using web sockets and RabbitMQ (https://github.com/videlalvaro/rabbitmq-chat), however I do not understand why it is need
i don't think RabbitMQ should be used for a chat room, personally. at least, not in the "chat" or "room" part of the application.
unless your chat rooms don't care about history at all - and i think most do care about that - a message queue like RMQ doesn't make much sense.
you would be better off storing the message in a database and keeping a marker for each user to say what message they last saw.
now, you may end up needing something like RMQ to facilitate the process of the chat application. you can offload process from the web servers, for example, and push all messages through RMQ to a back-end service that updates the database and cache layers, for example.
this would allow you to scale the front-end web servers much faster, and support more users per web server. and that sounds like a good use of RMQ, but is not specific to chat apps. it's just good practice for scaling web apps / systems.
the key, in my experience, is that RMQ is not responsible for delivery of the messages to the users / chat rooms. that happens through websockets or similar technologies that are designed to be used per user.