technically, all the information people need to create a new JVM is in the public specifications for the language and the targetted platform. A JVM would need to behave differently depending on whether it is meant to run on a desktop computer or a mobile phone, even if the bytecode interpretation would be largely identical.
A few places to start looking for information:
http://en.wikipedia.org/wiki/List_of_Java_virtual_machines
Reading The "Java Virtual Machine Specification" by Tim Lindholm
http://www.jcp.org/en/jsr/detail?id=30
From what I have seen of JVM implementations by Sun, IBM or smaller companies like Esmertec, writing a simple JVM is a several man-months project but adding JSR after JSR to support more functionality can take years afterwards.
Now, if all you need is a simple bytecode interpreter, it's not that bad, but it's still quite a bit of code to write.
