How to mention C:\Program Files in batchfile

Question

I need to invoke an exe file in C:\\Program Files directory from a batch file.How can we mention the directory name \"Program Files\" in batch file.I am getting error like C:\\P

Answer 1

On my pc I need to do the following:

@echo off
start C:\"Program Files (x86)\VirtualDJ\virtualdj_pro.exe" 
start C:\toolbetech\TBETECH\"Your Toolbar.exe"
exit