I\'m currently optimizing my iOS app for the new iPad. Unfortunately by adding launch images for the iPad retina display the size of my ipa grows from 1.2MB to
I'm using a great tool called ImageOptim
It incorporates a number of tools inside which crush your png files significantly (in my case it was between 25% to 50%).
One thing to remember is to disable Xcode's PNG optimization (as explained on the website)
EDIT: Simply drag the images to the imageOptim window and the optimization will start automatically