How can I get a HTML data value as a string with jQuery?

Question

I have the following in my source HTML:

Test

I want to get the value of th

Answer 1

this.dataset.value;

// Or old school
this.getAttribute('data-value');

const a = document.querySelector("a");
console.log('Using getAttribute, old school: ', a.getAttribute('data-value'));
console.log('Using dataset, conforms to data attributes: ', a.dataset.value);

  
Test

Thanks to @MaksymMelnyk for the heads up on dataset