This is really more of a discussion than a specific question about nolock.
I took over an app recently that almost every query (and there are lots of them) has the noloc
If somebody says that without NOLOCK their application always gets deadlocked, then there is (more than likely) a problem with their queries. A deadlock means that two transactions cannot proceed because of resource contention and the problem cannot be resolved. An example:
Consider Transactions A and B. Both are in-flight. Transaction A has inserted a row into table X and Transaction B has inserted a row into table Y, so Transaction A has an exclusive lock on X and Transaction B has an exclusive lock on Y.
Now, Transaction A needs run a SELECT against table Y and Transaction B needs to run a SELECT against table X.
The two transactions are deadlocked: A needs resource Y and B needs resource X. Since neither transaction can proceed until the other completes, the situtation cannot be resolved: neither transactions demand for a resource may be satisified until the other transaction releases its lock on the resource in contention (either by ROLLBACK or COMMIT, doesn't matter.)
SQL Server identifies this situation and select one transaction or the other as the deadlock victim, aborts that transaction and rolls back, leaving the other transaction free to proceed to its presumable completion.
Deadlocks are rare in real life (IMHO). One rectifies them by
Timeouts
A timeout, on the other hand, occurs when a transaction exceeds its wait time and is rolled back due to resource contention. For instance, Transaction A needs resource X. Resource X is locked by Transaction B, so Transaction A waits for the lock to be released. If the lock isn't released within the queries timeout limimt, the waiting transaction is aborted and rolled back. Every query has a query timeout associated with it (the default value is 30s, I believe), after which time the transaction is aborted and rolled back. The query timeout can be set to 0s, in which case SQL Server will let the query wait forever.
This is probably what they are talking about. In my experience, timeouts like this usually occur in big databases when large batch jobs are updating thousands and thousands of records in a single transaction, although they can happen because a transaction goes to long (connect to your production database in Query Abalyzer, execute BEGIN TRANSACTION, update a single row in a frequently hit table in Query Analyzer and go to lunch without executing ROLLBACK or COMMIT TRANSACTION and see how long it takes for the production DBAs to go apes**t on you. Don't ask me how I know this)
This sort of timeout is usually what results in splattering perfectly innocent SQL with all sorts of NOLOCK hints
[TIP: if your going to do that, just execute SET TRANSACTION ISOLATION LEVEL READ UNCOMMITTED as the first statement in your stored procedure and have done with it.]
The problem with this approach (NOLOCK/READ UNCOMMITTED) is that you can read uncommitted data from other transaction: stuff that is incomplete or that may get rolled back later, so your data integrity is comprimised. You might be sending out a bill based on data with a high level of bogosity.
My general rule is that one should avoid the use of table hints insofar as possible. Let SQL Server and its query optimizer do their jobs.
The right way to avoid this sort of issue is to avoid the sort of transactions (insert a million rows all at one fell swoop, for instance) that cause the problems. The locking strategy implicit in relational database SQL is designed around small transactions of short scope. Lock should be small in scope and short in duration. Think "bank teller updating somebody's checking account with a deposit." as the underlying use case. Design your processes to work in that model and you'll be much happier all the way 'round.
Instead of inserting a million rows in one mondo insert statement, do the work in independent chunks and commit each chunk independently. If your million row insert dies after processing 999,000 rows, all the work done is lost (not to mention that the rollback can be a b*tch, and the table is still locked during rollback as well.) If you insert the million rows in block of 1000 rows each, committing after each block, you avoid the lock contention that causes deadlocks, as locks will be obtained and released and things will keep moving. If something goes south in the 999th block of 1000 rows, and the transaction get aborted and rolled back, you've still gotten 998,000 rows inserted; you've only lost 1000 rows of work. Restart/Retry is much easier.
Also, lock escalation occurs in large transactions. For effiency, locks escalate to larger and larger scope as the number of locks held by transaction increases. If a single transaction inserts/updates/deletes a single row in a table, I get a row lock. Keep doing that and once the number of row locks held by that transaction against that table hits a threshold value, SQL Server will escalate the locking strategy: the row locks will be consolidated and converted into a smaller number page locks, thus increasing the scope of the locks held. From that point forward, an insert/delete/update of a single row will lock that page in the table. Once the number of page locks held hits its threshold value, the page locks are again consolidated and the locking strategy escalates to table locks: the transaction now locks the entire table and nobody else may play until the transaction commits or rolls back.
Whether you can avoid functionally avoid the use of NOLOCK/READ UNCOMMITTED is entirely dependent on the nature of the processes hitting the underlying database (and the culture of the organization owning it).
Myself, I try to avoid its use as much as possible.
Hope this helps.