I don't see any point in "luring" anyone anywhere. They solve different problems and you should use whichever one suits you.
Java has less "Language" and less structures to trip up new people, it's platform independent and it doesn't change too fast allowing old code to stick around for a LONG time (Good for some large companies).
C# has tight desktop integration and a slew of nice features that make it more fun to program. It has .net integration. It has pointers, closures, etc which make it harder for n00bs (a valid language target, hence Basic) but more fun for experienced programmers--I haven't convinced myself that these features make you more productive, but in some situations they can make your code a lot nicer! Also if you need pointers, you need pointers.
I don't see a whole lot of overlap in target audiences. Why change a language to attract programmers when it's healthier for the entire industry to have two healthy languages each targeted at solving different problems attracting different developers?
