Difference between VAST, VPAID and VMAP

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天涯浪人
天涯浪人 2021-01-31 06:25

For some reason I need to know difference between VAST,VPAID and VMAP. I know both are video ad deliver tags, these are following IAB standard, but I need to know clear differen

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  •  说谎
    说谎 (楼主)
    2021-01-31 06:49

    IAB Digital Video Suite

    • VAST(Digital Video Ad Serving Template) is an XML with root where the main part is MediaFile tag with a url to video file. IAB

    • VPAID(Digital Video Player-Ad Interface Definition) is extension of VAST where MediaFile tag contains type="application/javascript" apiFramework="VPAID" attributes which allows to define a JS source to be handled. SpotXChange, Innovid

    • VMAP(Digital Video Multiple Ad Playlist) - is an XML with root and is used to describe a schedule for VAST files( pre/mid/post roll)

    Google IMA Examples

    [MRAID]

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