For some reason I need to know difference between VAST,VPAID and VMAP. I know both are video ad deliver tags, these are following IAB standard, but I need to know clear differen
IAB Digital Video Suite
VAST
(Digital Video Ad Serving Template) is an XML
with
root where the main part is MediaFile
tag with a url to video file. IAB
VPAID
(Digital Video Player-Ad Interface Definition) is extension of VAST
where MediaFile
tag contains type="application/javascript" apiFramework="VPAID"
attributes which allows to define a JS
source to be handled. SpotXChange, Innovid
VMAP
(Digital Video Multiple Ad Playlist) - is an XML
with
root and is used to describe a schedule for VAST
files( pre/mid/post roll)
Google IMA Examples
[MRAID]