What is the best/cleanest way to implement A-B testing in asp.net mvc?

Question

What is the best and cleanest way to implement A-B testing in asp.net mvc? That is, when we make new changes to an asp.net mvc web site, we want to test the new html/css/js wit

Answer 1

Google Content Experiments? It's a Javascript-based solution that doesn't require anything from your backend.

1. You include Google's Javascript on your page
2. The script randomly substitutes elements on your page as defined by your A/B test
3. Google's site shows you a nice breakdown of the results...