...instead of using the Atom syndication format?
Atom is a well-defined, general-purpose XML syndication format. RSS is fractured into four different versions. All the m
The same reason that people are HTML 4 loose, strict, XHTML transitional, XHTML strict, etc. Legacy code / working with what you already know.
Besides, both formats have their merits. Better to support a couple different formats than have one be-all-end-all-subscribe-to-everything feed that becomes bloated.