Some people commented on the strange (and C unfriendly) architecture of the PIC micro. This is true of the smaller PICs, but the 16 bit chips (PIC24F, dsPIC30, etc) have very clear architectures that work very well with C.
The PIC24F line has the ability to assign pins to functions (timers, A/D, serial I/O) on the fly, making it a bit easier to design with. The MPLAB environment for debugging and development is quite nice.
