Take a look at ANTLR. It is an awesome compiler-compiler the stuff you use to build a parser for a language.
Building a language is basically about defining a grammar and adding production rules to this grammar. Doing that by hand is not trivial, but a good compiler-compiler will help you a lot.
You might also want to have a look at the classic "Dragon Book" (a book about compilers that features a knight slaying a dragon on the front page). (Google it).
Building domain specific languages is a useful skill to master. Domain specific languages is typically not full featured programming language, but typically business rules formulated in a custom made language tailor made for the project. Have a look at that topic too.
