I have the following backup scenarios and use rsync scripts to store on USB and network shares.
(weekly) Windows backup for "bare metal" recovery
Content of System drive C:\ using Windows Backup for quick recovery after physical disk failure, as I don't want to reinstall Windows and applications from scratch. This is configured to run automatically using Windows Backup schedule.
(daily and conditional) Active content backup using rsync
Rsync takes care of all changed files from laptop, phone, other devices. I backup laptop every night and after significant changes in content, like import of the recent photo RAWs from SD card to laptop.
I've created a bash script that I run from Cygwin on Windows to start rsync: https://github.com/paravz/windows-rsync-backup
