Parsing is about READING data in one format, so that you can use it to your needs.
I think you need to teach them to think like this. So, this is the simplest way I can think of to explain parsing for someone new to this concept.
Generally, we try to parse data one line at a time because generally it is easier for humans to think this way, dividing and conquering, and also easier to code.
We call field to every minimum undivisible data. Name is field, Age is another field, and Surname is another field. For example.
In a line, we can have various fields. In order to distinguish them, we can delimit fields by separators or by the maximum length assign to each field.
For example:
By separating fields by comma
Paul,20,Jones
Or by space (Name can have 20 letters max, age up to 3 digits, Jones up to 20 letters)
Paul 020Jones
Any of the before set of fields is called a record.
To separate between a delimited field record we need to delimit record. A dot will be enough (though you know you can apply CR/LF).
A list could be:
Michael,39,Jordan.Shaquille,40,O'neal.Lebron,24,James.
or with CR/LF
Michael,39,Jordan
Shaquille,40,O'neal
Lebron,24,James
You can say them to list 10 nba (or nlf) players they like. Then, they should type them according to a format. Then make a program to parse it and display each record. One group, can make list in a comma-separated format and a program to parse a list in a fixed size format, and viceversa.