I have a web user control book.ascx and a formview:
you wanted to get it on the client side via javascript?
getElementById('<%=lblBookId.ClientID%>')
I would also recommend getting firebug for firefox and then you can take a look at the generated html of the webpage. You'll also be able to step though and debug your javascript.
if trying to find this on the server side try this.
ContentPlaceHolder ph = Page.Master.FindControl("ContentPlaceHolder1");
UserControl Uc = ph.Controls(0);
FormView fv = up.FindControl("fv");
Label label = fv.FindControl("lblBookId");
label.Text = "Hi there";
if this doesn't work, you can get the idea. keep drilling down until you find what you're looking for.