I have heard many stories from people who had their sites integrated elsewhere so that the visitors to those other sites would see the original one not even knowing that the sit
Someone might try to make money by showing ads bundled with good content (created by others). Lots of good content = lots of visitors = lots of clicks on the ads = some money. Of course it's wrong, but there's certainly no way to prevent it technically. As long as you can read it, a machine can copy it.