Get attributes from the rel attribute with jQuery

Question

Im using a plugin that requires the rel-element to look like this.

Answer 1

Superbly ugly, but you can use the dreaded eval(), provided that the rel data are "well-formed":

$(function() {
    $('a').mouseover(function() {
        eval('var rel = {' + $(this).attr('rel') + '};');
        $('#out').text(rel.smallImage);
    });
});

With HTML:

    
link1
    
link2

Demo.