When you're comparing two character values (which are not pointers), it is a numeric comparison.
But when you're comparing two string, Base address of strings are compared.If supposed compilers treats as both string are in same location ,then o/p is equal.Otherwise Not.
What you are comparing the two memory addresses for the different strings, which are stored in different locations.so,Not equal.
Even it is read only memory,you are used this for comparison only.You are not modify or not write anything.
