Couldn\'t find proper solution in old questions, so
As it turns out: That this has been done on purpose! Even my current Vim 8.1 installation contains an indent/html.vim
-file which has such zero-indentation as its default setting.
That is however configurable via vimrc
with:
let g:html_indent_script1 = "inc"
let g:html_indent_style1 = "inc"
...and -shame on us- is also mentioned in :help html-indent