I\'m somewhat confused as to how Django operates with static content. Essentially, in the settings.py file, we define MEDIA_URL which points to the URL
To access STATIC_URL in your templates, make sure django.core.context_processors.static is in TEMPLATE_CONTEXT_PROCESSORS, and that you're using a RequestContext. More details here.
In addition, static files should be placed under STATIC_URL, not MEDIA_URL, unless it is user-uploaded content.