In the setting app if I double tap on the \'General\' row. It pushes the the general view controller. It then says
\"General\"
I havent tested it but you might need to check out the accessibilityLabel property of the view. From documentation:
By default, standard UIKit controls and views have labels that derive from their titles. If you provide a custom control or view, however, you need to set this property appropriately so that assistive applications can supply accurate information to users with disabilities.