How can I set the name of my program in the Open With dialog?

Question

I want the program to read VLC (Move on end):

I\'ve modified my Assembly Info to the

Answer 1

Per Hans' answer, this is what did it for me:

export.reg

Windows Registry Editor Version 5.00

[HKEY_CLASSES_ROOT\Applications\VLCMoveOnEnd.exe]
"FriendlyAppName"="VLC (Move on end)"

[HKEY_CLASSES_ROOT\Applications\VLCMoveOnEnd.exe\shell]

[HKEY_CLASSES_ROOT\Applications\VLCMoveOnEnd.exe\shell\open]
"FriendlyAppName"="VLC (Move on end)"