I am sure I am doing something silly here:
var addhtml = \'\'
+= \'e[\"screen_name]&
-
The assignment (=) is not necessary, you can just use +. There are two other ways to construct multiline strings:
// method 1: use continuation \
var addhtml = '\
\
e["screen_name] \
\
e["description"] \
';
//method 2: use an array and join the elements
var addhtml = [
'',
' e["screen_name]',
' ',
' e["description"]',
''
].join('');