Following the documentation here:
http://developer.android.com/training/connect-devices-wirelessly/nsd-wifi-direct.html
It appears to be possible to broadcas
The key/value pairs you pass into WifiP2pDnsSdServiceInfo
object are going to be encapsulated into DNS multicast messages, as specified in DNS-Based Service Discovery.
Multicast traffic on WiFi is especially expensive, so it is not recommended to use this for messaging. Only for critical things like service discovery.
Depending on implementation (android), the under framework may pool all service discovery records/responses, before it calls your callbacks. This can add significant (even unpredictable) delay for your simple P2P messaging.
This is basically a DNS messaging, so your "messages" may be cached locally. DNS queries could also try mid-level optimizations like pooling, retries, query filtering, prioritization etc.
There is no reliability guarantee so your messages may be lost.
Multicast traffic, which is used here, can result in significant battery drain on android, see here