jquery get a custom (made up) Attribute value

Question

I have a the following html piece :

&l         


        
      

Answer 1

Take a look at jQuery custom selectors. Personally, I would use HTML5 data attributes for cases such as this which is already supported in jQuery.

For whatever it's worth, considering the parameter I believe what are you trying to originally perform should be done like

getComments = function(input) {
   fValue =     $(input).html( $(input).attr("store-id") );
   alert('the ID :'+fValue.html());

   }