What is a correct approach to using strong/em tags when localising strings?

Question

I know some languages emphasise words differently to English, e.g. via changing word endings rather than stressing words with inflection of the voice.

If you are lo

Answer 1

Interesting question! The only thing I can add is that strong and em tags are only useful for SEO if the search engines connect those tags with the content on your site.

I'd recommend using these tags only if there's an actual reason (for emphasis, say) rather than hoping to gain SEO benefit from bolding or italicizing keywords.