I\'m working on trying to launch an automated testing solution for some iOS applications. I\'m using fruitstrap to transfer and install a compiled app over to the connected
I believe you may be looking for some sort of Custom URL Scheme.
Have a look at the following document and scroll down to: Implementing Custom URL Schemes
http://developer.apple.com/library/ios/#DOCUMENTATION/iPhone/Conceptual/iPhoneOSProgrammingGuide/AdvancedAppTricks/AdvancedAppTricks.html
You can also google URL Schemes in iOS to see if you come across something similar to what you are trying to do.
Let me know if this helped you out. Would be interesting to hear if you had any success.
Cheers.