Link to an app in the App Store before approved?

Question

From what I understand, you have to use the appname when linking which is the slug that apple generates. So, for an app like like \'Guns and Weapons Encyclopedia\' the slug

Answer 1

There is also one other way:

Use "appstore.com" scheme.

Your app name is "Houston, we have an issue!" you can transform it into:

(iOS) http://www.appstore.com/houstonwehaveanissue

(Mac) http://www.appstore.com/mac/houstonwehaveanissue

Rules:

1. lower case characters

2. strip whitespaces

3. "!¡"#$%'()*+,-./:;<=>¿?@[]^_`{|}~" characters that have to be removed

More detailed description can be found at: https://developer.apple.com/library/ios/qa/qa1633/_index.html (Creating easy-to-read short links to the App Store for your apps and company)