The question should be interpreted from a general point of view and not targeted solely at web apps or desktop apps.
I have been looking around to find a simple and
Real GUI builders are:
While specialized mockup tools are usually:
Almost a decade ago I got frustrated by all of the above and created my own tool: MockupScreens. It became pretty popular quickly :-)
And here is the most complete list of such specialized tools I know of. Many of those are free: http://c2.com/cgi/wiki?GuiPrototypingTools