My app is intended to only support English, however there are a few libraries I am using that include within localization.strings file which xCode picked up and placed in th
It seems I was using a library called nsdatetimeago that had bundled with it many .lproj folders for each language.
iTunes Connect automatically looks for the localizations that you have set in your "Localizations" section under your Project settings.
Since I am using this libarary, my Project settings had listed all those languages in the "localizations" section.
I removed those unwanted languages and following app releases were correctly seen via iTunes Store.