Using in app purchase to unlock features vs. using free & paid app versions for iPhone

Question

I have an app that I was going to release as a free (lite) version with some of the total functionality and a paid full version with advanced functionality. Now, with in ap

Answer 1

I suppose it makes sense to have lite app (with unlockable content via IAP) and full paid app. I'm saying this basing on own experience of selling apps on the AppStore. If interested you may want to look at my post in our company blog about IAP vs paid app.

http://bees4honey.com/blog/marketing/in-app-purchase-vs-paid-app/

In two words - having lite version with IAP and paid version will increase a total revenue in comparison with having only lite with IAP or lite+paid.