Failed to install and start Windows services in WiX installer

Question

I am creating an MSI package for installing and starting Windows services using WiX v3.8. The code as follows:

Answer 1

The ServiceInstall Account is obfuscated in the OP's example, but this error can happen if one forgets to fully qualify the account, as such:

Your installer will fail if you only specify the username (w/o the NT Authority) like this: