I\'m working on a magazine viewer for ipad and I\'m struggling with the performance.
I figured out that the most expensive part of displaying the pngs is the loading
I think I've found a good article about png optimization for iphone: http://iphonedevelopment.blogspot.com/2008/10/iphone-optimized-pngs.html
It seams that xcode uses this command:
/Developer/Platforms/iPhoneOS.platform/Developer/usr/bin/iphoneos-optimize
It appears that the above command uses a modified version of pngcrush to optimize pngs and transform the color channels:
/Developer/Platforms/iPhoneOS.platform/Developer/usr/bin/pngcrush -iphone -f 0 orig.png optimized.png
And the optimization is really helpful. I've got 5 time faster image loading!