The default sorting order of the facebook comments plugin is by social status. How do I set the default order to reverse chronological on my web page?
Another option inspired by Jan Turoň's solution:
$('#comments iframe').attr('src', $('#comments iframe').attr('src') + '&order_by=reverse_time')
Of course, you can do this without jQuery.
It loads the comments' frame twice, but it works in all cases without harcoding the iframe's src.