Is it possible to pass url parameters (or \"query strings\") to google play and track the variable while installing the app in phone?
This can be done by using an install referrer and listen to it in the app after install through an InstallReferrerReceiver: https://developers.google.com/android/reference/com/google/android/gms/tagmanager/InstallReferrerReceiver
In your case you can simply put your franchiseeid
into the referrer
property:
https://play.google.com/store/apps/details?id=com.rovio.angrybirds&referrer=franchiseeid%3DUSAFLO012
This is a little late but might help others.