Magento: how do I access custom variables in PHP?

Question

I am aware of \'Custom Variables\' and how they can be used with {{ }} brackets in email templates as well as in static blocks.

However, I want to use them in templa

Answer 1

// To get the TEXT value of the custom variable:

Mage::getModel('core/variable')->setStoreId(Mage::app()->getStore()->getId())->loadByCode('custom_variable_code')->getValue('text');

// To get the HTML value of the custom variable:

Mage::getModel('core/variable')->setStoreId(Mage::app()->getStore()->getId())->loadByCode('custom_variable_code')->getValue('html');

// The store id is set as Custom Variables can be edited for multiple stores