Where can I find a dead-simple explanation of MVC?

Question

At my company we\'re about to build a new site using ASP.NET MVC. My boss (marketing guy) would like to know some more about the technology so I\'ve tried to find a really g

Answer 1

The important word in the title of the manager in this case is "marketing." He is a Marketing manager. The concerns one has as a marketing manager have to do with strategy and tactics. These two are not the same thing. Strategy is the big picture word that embraces among other things how a company conceptually addresses customer needs and how the company differentiates itself from its competition. Strategy is typically not what software can portray to a user. Tactics, on the other hand, are the direct methods or approaches that a company takes in winning the business of the customer. Tactics tend to change far more frequently than strategies, and it is likely that the marketing manager, when he asks what advantage MVC may give him, is really asking, "How rapidly can you change whatever it is that you create into something that conforms to new realities in the way we have to deal with customers." In other words, how quickly can you change an offer of "buy 1 and get 1 free" into "buy 2 on Friday and get 1 on the following Tuesday if it is raining in Albany."

Marketing management is about results measured in dollars and cents, not finery and nuanced explanations that are littered with conceptual words lacking any real specificity. Everything a programmer may say might make sense to himself, but a marketing manager needs to know the real likelihood of rapid response to changing customer perceptions or rapid implementation to a different approach to selling to the same customers. He needs to know if it will cost more than an existing method because if he sells $1 million more in product while spending $1.25 million in software development, he will probably lose his job.

So, in short, he is looking for flexibility and cost-effectiveness. He needs software that be adapted to changing conditions quickly, just as he changes his pitch first one way and then another to a difficult-to-persuade prospective customer, and he needs to know that he won't have to be liable for a huge price tag for that flexibility.

Frankly, I don't think that you would be able to deliver on such promises if they were made because in spite of all the advantages of MVC from a development point of view, we are still talking about software here, and as we all know, software is a rigid, demanding taskmaster that takes it own sweet time to mature to the point of trustworthiness and to be rid of its bugs. We as programmers are always in search of the holy grail of software reusability, and while we flail about trying one thing and then another (MVC, MVP, MVVM, and whatever else someone may conceive), the rest of the world is simply asking for something that works. So the best of luck to you. I hope you are able to win your case.