Setup
I am unable to start
That error code refers to an invalid image format. However, what the error code usually means is that you are trying to run a program that is intended to work with a 64 bit Windows operating system, but that you only have a 32 bit OS.
Try restarting your computer and see if it works. If it doesn't work, try to uninstall and reinstall the program by going into Control Panel>Classic View>add/remove programs or program and features.