Isn't it a sign of success when your product gets cracked? :)
Seriously though - one approach is to use License objects that are serialized to XML and then encrypted using public/private key pairs. They are then read back in at runtime, de-serialized and processed to ensure they are valid.
But there is still the ubiquitous "IsValid()" method which can be cracked to always return true.
You could even put that method into a signed assembly to prevent tampering, but all you've done then is create another layer of "IsValid()" which too can be cracked.
We use licenses to turn on or off various features in our software, and to validate support/upgrade periods. But this is only for our legitimate customers. Anyone who wants to bypass it probably could.
We trust our legitimate customers to not try to bypass the licensing, and we accept that our illegitimate customers will find a way.
We would waste more money attempting to imporve the 'tamper proof' nature of our solution that we loose to people who pirate software.
Plus you've got to consider the pain to our legitimate customers, and asking them to paste a license string from their online account page is as much pain as I'd want to put them through. Why create additional barriers to entry for potential customers?
Anyway, depending on which solution you've got in place already, my description above might give you some ideas that might decrease the likelyhood someone will crack your product.