For the whole iOS 7 feel, I want to apply a blur effect to a specific portion of the screen to obfuscate it, but I don\'t want to just throw the blur on instantly, I want to
I rarely suggest off the shelf solutions for coding problems. However, in this case, I would whole heartedly recommend LiveFrost. It's a really solid UIView subclass focused exclusively on replicating the popular iOS 7 gaussian blur effect.
I would also encourage you to read the author's blog regarding his design decisions for this class. I have done a lot of research specifically in this topic since the release of iOS 7, and I have literally ZERO COMPLAINTS about this code.
It even has blur animation out of the box! Good luck to you :)