I've actually always thought it was popular convention to use plural table names. Up until this point I've always used plural.
I can understand the argument for singular table names, but to me plural makes more sense. A table name usually describes what the table contains. In a normalized database, each table contains specific sets of data. Each row is an entity and the table contains many entities. Thus the plural form for the table name.
A table of cars would have the name cars and each row is a car. I'll admit that specifying the table along with the field in a table.field
manner is the best practice and that having singular table names is more readable. However in the following two examples, the former makes more sense:
SELECT * FROM cars WHERE color='blue'
SELECT * FROM car WHERE color='blue'
Honestly, I will be rethinking my position on the matter, and I would rely on the actual conventions used by the organization I'm developing for. However, I think for my personal conventions, I'll stick with plural table names. To me it makes more sense.