It's not what I would call outstanding, but this also works if you need to call the script from the shell anyway. It's not a good solution, but for a single static environment variable, it works well enough.
1.) Create a script with a condition that exits either 0 (Successful) or 1 (Not successful)
if [[ $foo == "True" ]]; then
exit 0
else
exit 1
2.) Create an alias that is dependent on the exit code.
alias='myscript.sh && export MyVariable'
You call the alias, which calls the script, which evaluates the condition, which is required to exit zero via the '&&' in order to set the environment variable in the parent shell.
This is flotsam, but it can be useful in a pinch.
