From https://developers.facebook.com/docs/plugins/checklist/#opengraphtags
- Use proper Open Graph tags to drive distribution
Open Graph tags can be included in your page’s HTML to allow the Facebook Crawler to generate better previews when your content is shared on Facebook.
The basic Open Graph tags you should implement are:
Tag Description
- og:title The title of your article, excluding any branding.
- og:site_name The name of your website. e.g. IMDb not imdb.com.
- og:url The URL that is the the unique identifier for your post. It
should match your canonical URL used for SEO, and it should not
include any session variables, user identifying parameters, or
counters. If you use this improperly, likes and shares will not be
aggregated for this URL and will be spread across all of the
variations of the URL.
- og:description A detailed description of the
piece of content, usually between 2 and 4 sentences.
- og:image The URL of the image that you want to appear when you share a link. We suggest that you use an image of at least 1200x630 pixels.