Surrogate keys can be useful when business information can change or be identical. Business names don't have to be unique across the country, after all. Suppose you deal with two businesses named Smith Electronics, one in Kansas and one in Michigan. You can distinguish them by address, but that'll change. Even the state can change; what if Smith Electronics of Kansas City, Kansas moves across the river to Kansas City, Missouri? There's no obvious way of keeping these businesses distinct with natural key information, so a surrogate key is very useful.
Think of the surrogate key like an ISBN number. Usually, you identify a book by title and author. However, I've got two books titled "Pearl Harbor" by H. P. Willmott, and they're definitely different books, not just different editions. In a case like that, I could refer to the looks of the books, or the earlier versus the later, but it's just as well I have the ISBN to fall back on.
